How do your products use or challenge conventions and how do they represent social groups or issues?
Our product challenges modern filming conventions by implementing the use of long lasting shots rather than using several cuts. Typically, the average shot lasts less than 3 seconds in the filming world. Im our short film we chose to challenge that convention in order to achieve our goals. It is meant to represent the longevity of life and how we must challenge ourselves to step out of our comfort zones to find true happiness – therefore tackling the issue of happiness in one’s life.
How do the elements of your production work together to create a sense of ‘branding’?
All of our products hold a similar aesthetic. our catchphrase is “Tap Into Your Curiosity” and this catchphrase can be seen (or implied) in every one of our products. The short film makes a pun out of this catchphrase – as our Sognatore actually taps his way out of his comfort zone and into a dreamlike situation. Our postcard advertisement shows the timelessness of our film. One of the main focal points is our Sognatore and Curioso Signora posed in the front over the city skyline. They can be seen in full vibrant color while the city is in black and white. This implies further that they have both stepped out of their comfort zones and have discovered a new attraction for each other. Our film website aims to keep the same color scheme and further enhance the timelessness of the film. “Tap Into Your Curiosity” has become more than just a catchphrase for our products; it has become the branding that brings together each and every element of our production.
How do your products engage with the audience and how would they be distributed as real media products?
The short film aims to take a dreamlike stance on life. Our Sognatore starts off dull and not wanting to participate in the Curioso Signora’s dance. But as the story progresses, he enters a trance that depicts what he really wants from his life. While the film is quite simple – referring only to dance and love; the main message is meant to portray life itself. Given that an audience can understand the mindset of our character, they can easily relate their own lives to the main character. The film could easily be distributed as a short and meaningful musical that captures an aspect of life that many people forget about – dreams and aspirations.
How did you integrate technologies – software, hardware and online – in this project?
For this production, we have integrated a vast amount of technologies into our project. In terms of hardware, we used a Canon T5I DSLR Camera and a 3-Axis Stabilized Handheld Gimbal System (Ronin) to stabilize our shots. In addition, we used an Apple iPhone 7 to capture the picture used in our Postcard Advertisement and most of the pictures in our website. As for software, we used Final Cut Pro to edit our short film, Quicktime to record audio, and Adobe Photoshop to edit our Postcard Advertisement. In terms of online technologies, we used wix.com to create our film’s website and we used blogpresswordpress.com for our personal blogs. In addition, Ariel and I used join.me to help me get the music in sync with the choreography. Also, we used Vimeo and Google Drive to upload our rough cut and final videos. All of these technologies, in collaboration, allowed us to produce an amazing short film to the best of our abilities.